What is Heap?

Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines.

For the first time, meaningful product and marketing questions can be answered just as soon as they're asked.

How does Heap work?

For information on what Heap captures out-of-the-box, see our Autocaptured Properties doc. We also recommend reviewing Heap's Data Model to understand how all of your data is connected within Heap.


It only takes a few minutes to automatically capture all of your customer behavior! To get started, review our Before Installing doc, then follow the installation instructions in our platform-specific installation docs. Once you've installed Heap on all of your platforms, use our implementation guide for best practices beyond the base install.

Getting Started With Analysis

If you've already implemented Heap and are getting into analyzing data retroactively, we recommend checking out our Analysis Best Practices section to learn every detail about how Heap works. Our handy Success Playbooks also provide use cases and specific best practices based on your role or industry.

Need Help?

Feel free to drop us a line at [email protected] with any analysis questions, bug reports, or training requests!

Updated 5 months ago


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